A former Yeezy employee said that the company’s culture was “cult-like”, according to Rolling Stone.
She told the publication that she had been trying “cult deprogramming” techniques since leaving Yeezy.
Adidas is launching an investigation into Yeezy’s workplace environment.
A former Yeezy employee told Rolling Stone that the company’s culture was like a cult.
More than a dozen former employees of Adidas and Yeezy spoke to the publication about their experiences at Yeezy. The collaboration between West and the sportswear company was terminated in October after nine years.
Adidas is investigating Yeezy’s workplace environment after employees wrote a letter to Adidas’ CEO and executive board members alleging that Yeezy had a “toxic” workplace environment. The letter was spotted and reported by Rolling Stone.
The former Yeezy employee told the publication that she was looking for West’s approval “and that’s why we’ll be doing so much.”
Since leaving Yeezy, the former employee said that as part of her therapy she had tried “cult deprogramming”, a tactic commonly used to help cult members re-evaluate their status. .
An adidas spokesperson told Insider: “adidas does not tolerate hate speech and offensive behavior and has therefore terminated the adidas Yeezy partnership. We are actively engaged in dialogue with our employees regarding those incidents and that led to our decision to terminate the partnership. They have our full support as we work through the details of the termination.
“It is currently unclear whether the allegations made in the anonymous letter are true. However, we take these allegations very seriously and have decided to immediately launch an independent investigation into the matter to address the allegations. “
Representatives for Yeezy did not immediately respond to Insider’s request for comment.
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