Fake of Drake and 21 Savage the trend The cover is no more.
Publisher Condé Nast sued for promoting fake cover story in Herald magazine to market her new album, his lossRappers have “voluntarily ceased and desisted” from all use of it. the trend Editor-in-chief’s name, image or likeness, including covers and trademarks anna wintour and any false or misleading statements relating to the magazine in promotion of the album. This includes removing all public displays of counterfeit covers, including online and social media posts and physical copies. Crucially, all of those actions were required under a temporary restraining order issued on November 10 by a federal judge supporting the publisher’s lawsuit.
The new document, filed in New York federal court on Thursday (Nov. 17), notes that Drake and 21 Savage made the withdrawals “to avoid unnecessary cost and expense,” “without admitting any liability” or “wrongdoing.” But agreed. ,
fake the trend The cover was one of many fake promos his lossWhich fell on 4 November. These so-called deepfakes also included spoof performances by NPR’s rappers. tiny desk series and the howard stern show,
Although Tiny Desk greeted the stunt with good humor – even inviting rappers to appear on the show for real – and Stern joked about the incident on his SiriusXM series, Condé Nast At least he was happy. In a complaint filed on November 9, lawyers for the publisher described the stunt as a “flagrant infringement” of the company’s trademark rights without actually privileging the “tremendous value that a cover feature in Vogue magazine carries”. “Designed to take advantage of. The suit sought an immediate injunction to compel the rappers, along with Drake’s PR agency Hiltzik Strategies, which was named as a co-defendant, to stop all use of the “fake cover”.
On November 10, a temporary restraining order was issued following the Condé Nast lawsuit. US District Judge Jade Rakoff, who ruled the fraudulent cover was possibly infringing on the publisher’s trademark because Drake and 21 were “misleading consumers” and “deceiving the public.” Notably, such restraining orders are granted only to litigants who are likely to win the case.
One particular point of contention cited in the complaint was an Instagram post by Drake teasing the fake cover story, in which the superstar personally thanked Wintour for the honor. In the lawsuit, Condé Nast’s attorneys wrote that Vogue and Wintour had in fact “had no involvement in her loss or its promotion, and did not endorse it in any way” and that the publisher had “authorised, much less continued support”. Did not “fake version of perhaps one of the most carefully curated covers in all of the publishing business.”
The lawyers wrote that Deep Fake was so believable that several media outlets reported that the cover was in fact genuine, adding that “the confusion among the public is unmistakable.”
Had they allowed the legal drama to unfold, Drake and 21 Savage may have argued that the fake media blitz was meant as a parody of the way media and artists work together to promote album launches. was in; In some circumstances, laws allow the dissemination of such hoaxes without effect. However, this can be a difficult argument to make. As Condé Nast noted in its lawsuit, counterfeit the trend The issue circulated both online and physically as “a complete, professionally reprinted reproduction” of the magazine, “with no indication that it is anything other than the cover of an authentic Vogue issue.”
Condé Nast did not immediately respond to a request for comment on the latest filing.