How the FIFA video game soundtrack boosted songs for Billie Eilish and more – Billboard

Popped Up After Smallpool’s “Dreaming” FIFA 14 football video game, singer Sean Scanlon noticed something had changed: His Los Angeles electro-pop band started booking more college gigs. Fans also reacted differently. “We’ll get to soundcheck, and we’ll have students who don’t even know what our band is saying, ‘Yo, FIFA is here!'” Scanlon says. “We would be branded that way. It was huge for popularity on the youth front.

As the FIFA World Cup begins in Qatar on Sunday (21 November), the 29-year-old video game franchise based on the international sport, which allows PlayStation and Xbox users and others to emulate thousands of real-life football stars, Maintaining its global popularity. The 2023 edition ranks 8th on the NPD Group’s list of global best-sellers of the year, and FIFA According to Electronic Arts the series has sold 325 million in total. It’s been a unique song-breaking opportunity for Selling Power artists to return FIFA: Road to World Cup 98which followed Blur’s woo-hooing “Song 2.” Licensed to

Over the years, the game used musical synths from Kasabian (whose “LSF” appeared in the 2004 game, the first of many for the band) to Billie Eilish (“You Should See Me in a Crown”). fifa 19) Glass Animals (whose “Heat Waves” hit the 2021 game when Boards Hot 100, where it peaked at No. 1 in March). “You see a noticeable increase in currents,” says Adam Fairesmanager of UK electronic-music duo Jungle, whose “busy earnings” fifa 15 and has since been streamed nearly 120 million times on Spotify and 30 million YouTube plays. “You can pinpoint it almost to the exact moment that the game unfolds.”

The game offers different appearances for the synths – some artists hit the soundtrack, airing prominently throughout the game, some in marketing trailers, and some stars, such as Jack Harlow and Rosalia, during the course of the game. Design custom uniforms as unlockable kits. “It’s a little ahead of the curve. They’ve done a great job of breaking down the cast over the years,” says david neimanSenior Vice President of Sports and Gaming at Interscope Geffen A&M Records, which has put Tierra Whack, Louis the Child and others in sync. FIFA, “We see an increase in followers, we see an increase in streams, then we see other people want to license that song. FIFA He’s taking a risk.

Game giant EA Sports launched FIFA as its American-focused international counterpart in 1993 madden nfl franchise, but the soccer game didn’t turn into a song-breaking fixture until the early 2000s. that was then Steve Schnur, an early MTV programmer who had been a promotion, marketing and A&R executive for Elektra and other labels, handled the music. Schnur’s vision was to turn FIFA into his own music company, scouting and breaking new acts.

“The producer at the time wanted to record a symphony for an orchestral score,” recalls Schnoor. He had grand visions. He instructed EA’s music staff: “We’re going to make real estate FIFA Really prime real estate, where people discover their next favorite band without any global constraints. anymore, FIFA The soundtrack expanded to include artists old and new, including Ms. Dynamite, Avril Lavigne, The Dandy Warhols, Junior Sr. and even Radiohead.

“All the artists got it,” says Schnoor, Electronic Arts’ worldwide executive and president of music. “They knew that not only did they play the game, but their audience played the game as well.” featured artist in FIFA A/J Jackson, frontman of pop-rock band Saint Motel, says he’s often expanding his touring business by “reaching a large part of the world where terrestrial radio and streaming services potentially don’t have the same impact.” did. ” In fifa 15, “We saw in our shows, especially in the UK, we were seeing football fans and hooligans jumping around and chanting their team’s name. It introduced us to a lot of new people.”

FIFA Game soundtrack, as defined by Schnur and Electronic Arts music supervisors cybelle pettusSays has a “special mix of that DNA”, including world, electronic, hip-hop and pop Jonathan Palmer, BMG’s US Senior VP of Creative Sync, who has put many tracks in the game over the years. Looking at the artists on this year’s soundtrack, including Yeah Yeah Yeahs, Big Pig, Black Thought and Danger Mouse, he says, “It’s a good day at Lollapalooza.”

When Palmer worked synths for Columbia a decade earlier, he placed Foster on The People’s “Call It What You Want” on FIFA, which helped extend the band’s post-“Pumped Up Kicks” run. “It just felt like a good fit – not only for the tone and style of the music, but also for the fact that they are massive football fanatics. It made sense culturally,” he says. “People were showing up to shows and telling the band, ‘I heard your song at the game.’ It was making a difference.

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