Welcome to Billboard Pro trending up newsletter, where we take a closer look at the songs, artists, curiosities and trends that are grabbing the attention of the music industry. Some have come out of nowhere, others have taken months to catch on, and all of them can be ubiquitous in the blink of an eye of a TikTok clip.
This week: Lil Wayne’s “Lollipop” goes viral again, d4vd follows its streaming success with another slow-moving hit, and an independent Texas band stars in the most-watched TV premiere of the decade Receives major benefits one after the other.
TikTok gives another blow to ‘lollipop’
lil wayne Tha Carter III The smash “Lollipop” may have topped the Billboard Hot 100 in 2008, But Tiktok is taking the song like it was just yesterday. The line “Well, lil mama had a swag like mine / Even where her hair was down her back like mine” is now the soundtrack to all kinds of random transgressions on stage: One woman nailed it used to prepare themselves for labor, a 92-year-old grandmother used it to share that she paid for her future funeral costs, and a pair of siblings shared their Used the song to make fun of the father.
There seems to be no rhyme or reason why users are loving Tunichi’s old Cash Money track so much, but the strange TikTok buzz has definitely paid off: “Lollipop” up 47% in weekly on-demand US streams has grown to about 3.3 million. For the week ending 21 November. Kristin Robinson
‘Yellowstone’ fever drives Shane Smith and The Saints Songs
If you were one of the roughly 16 million people who watched the season five premiere of the Paramount Network smash family drama yellowstone, you hear three songs – performed by bands within two episodes – by independent Texas outfit Shane Smith and the Saints, already established favorites of the characters on the show. Not surprisingly, therefore, songs would experience streaming bumps as a result, especially songs that the band played themselves: “Dance the Night Away,” 2013’s Coast According to Luminet, for the week ending November 17, the album increased 164.7% in weekly official on-demand US streams to 107,000, while the recently released “Fire in the Ocean” increased 81% to 177,000. Went. , Andrew Unterberger
sped up? slowed down? Either way, showrunners love ‘Limbo’
Hits have started to snowball after Ontario MC Freddie Dredd’s explosive rap show “Limbo” featured on his stage. Freddy’s Inferno project in August – and the song has been doing so in a variety of formats. A slowed-down version of the track is debuting on TikTok, and so is a speeded-up version; “Limbo” being syncopated with dramatic scenes call of dutyWith all God of War: Ragnarok, But even in its original version, Dredd’s stern rhyme is connecting with listeners: According to Luminate, weekly US on-demand streams for “Limbo” grew more than 90 percent to 3.54 million during the week ending Nov. 17.
Dredd, who is signed to RCA Records, is no stranger to TikTok virality: Her 2019 single “Cha Cha,” which sampled Lisa Ono’s “Sway It, Hula Girl,” was part of the app’s early days in the industry. became a breakthrough for the rapper. influence. Yet “Limbo” is fast becoming his signature hit, and Dredd is well aware of its success. “None of the music I’ve made has done so well in one day,” he said. posted on twitter Last week followed a particularly strong day for “Limbo” on Spotify. “Thank you so much for streaming my s–t, thank you for making my dreams come true.” -Jason Lipshutz
D4vd Goes Two For Two With Viral Hits
Teen singer-songwriter d4vd is definitely a newcomer to the music biz, but he’s already scored a second major TikTok hit this year. First, their single “Romantic Homicide” went viral enough that it made the top 40 of the Billboard Hot 100 and led to a seven-figure deal with Interscope/Darkroom. Now the follow-up “Here With Me” is also picking up steam, with hundreds of thousands of compositions already on the app.
Focusing on the lyrics “I don’t care how long it takes / As long as I’m with you / I have a smile on my face,” users have been posting heartwarming videos they found on the internet, ever —ever on greenscreen with them reacting to it. One video shows a woman feeding a stray dog, another shows a “tired teacher” putting on a “happy face” before walking into his classroom to greet students. Users’ emotional attachment to the song has translated into a real streaming win for d4vd, as the song has steadily climbed in plays over the past month – a 69% increase in official US on-demand streams from 2.6 million in week 20. October has expired. 4.5 million in the week ending November 17, according to Luminet. , KR
Q&A: Randy Hutton, CEO of the Music and Live TV Divisions of Production Resource Group (PRG), What’s Trending Up in His World
Looking back to 2022, what are the biggest wins for PRG, providing resources and driving technological innovation in the live sector?
PRG continues its work of increasing production for some of the world’s biggest tours this year. Coldplay music of the regions The tour has been a big moment for us, especially in terms of consistency. Coldplay pledged to reduce their carbon footprint while touring, so our mission was to be more sustainable in mind, while not losing any of the magic that many have come to expect at their shows. To reduce CO2 emissions, PRG’s engineers made one of the standout features of the show – four giant 3D spheres – inflatable so that they collapse and take up ¾ of a truck. With traditional construction techniques six would have been required to transport the four spheres. This complex engineering had never been done before.
This year we have also provided production solutions for such legendary artists as Metallica, Post Malone, Jack Harlow, and Elton John’s Farewell Tour. Las Vegas residences we worked on this year include Shania Twain, Carrie Underwood and Aerosmith. It was also incredibly worthwhile doing the lighting and video for the Taylor Hawkings tribute show at Wembley Stadium.
What do you expect to see innovation (visual or otherwise) in the tourism sector in the next year and beyond?
Tours are under pressure to fill every stadium or arena seat, so one of the areas we are focusing on is fan engagement. For example, we are building on the success we had with the Indochina tour in Europe, where we placed the audio speakers behind a new transparent LED video screen, giving fans an unobstructed view of the screen.
Efficiency in gear is increasingly important. Now, both lighting fixtures and projectors are being designed with LED and laser sources, allowing us to do more with less carbon footprint. And finally, over the years we’ve done big tours requiring multiple buses and trucks for gear – whatever we needed to execute the show design. But going forward the production and tour managers are considering reverse engineering the tour, ie how many buses and trucks do we want? Artists and their productions are looking for ways to improve tourism by using companies with a global footprint to cut down on the movement of equipment and people around the world. Running fewer trucks, buses and planes will increase profitability (and lead to sustainability) so we can continue to do the work we love every day.
PRG has provided technical and logistical support for the Super Bowl halftime show over the years. How has the halftime show evolved, and how will it continue to evolve with new technology?
The Super Bowl halftime show is unquestionably one of the craziest moments in an artist’s career, so we listen closely to what they’re envisioning for each performance. This means that in some years the stage is more simplistic while in others there is a higher level of pageantry. Overall, it’s our team’s job to ensure that the viewing experience is equally incredible for those in the stands and the millions watching at home. As technology and creatives have become more sophisticated, new technology has been implemented to make the show more cinematic, despite the limited camera positions on the field.
You can actually see it with performances by The Weeknd in 2021 and Dr. Dre & Co. in 2022, which utilized our proprietary 35LIVE!® technology. 35Live! Enhances televised events by giving them a big-screen look and feel, replacing the traditional multi-camera approach. A team of technical experts work together to create stunning imagery, 100% live.
Fill in the blanks: More people on tours/events should think about ______.
sustainability. Taking care of the environment has never been more important. In 2017 PRG developed the PRG SpaceFrame®, a touring frame design with ultra-light carbon fiber construction and collapsibility that reduces truck space by approximately 35 percent. This means fewer trucks and less carbon footprint. We are going to see more governments requiring tourism, construction companies and production service companies to measure and report carbon emissions and supply safety reports.
We can also expect to see more regulation around power consumption. Resources like fuel are going to be more expensive. Research into replacing steel with bamboo in some construction applications could be a game-changer. We are also using recycled materials to replace the harsh natural elements on which the industry was built. It is time for our entire industry to focus on doing good for the planet. – JL
Benefit of the Season: It’s Starting to Look Like Thanksgiving
We all know about the annual Christmas bump that certain holiday perennials start enjoying streaming as early as November 1st — but do people start anticipating Thanksgiving in the same way by the fourth Thursday in November? OK, the numbers aren’t stratospheric, but slowly but surely, they’re creeping up there for some of the bigger titles. According to Luminet, Matthew West’s “Gobble Gobble” is up 93% in daily on-demand US streams from November 15 to November 21, while Ben Rector’s “The Thanksgiving Song” is up 64% to 45,000 over the same period. and the Vince Guaraldi Trio’s “Thanksgiving Theme” is up 38% to 75,000.
For Arlo Guthrie’s “Alice’s Restaurant Massacre,” a nearly 20-minute, Thanksgiving-set ’60s story song traditionally played by classic rock and triple A stations on Turkey Day, the numbers are still relatively low, just Crossing 15,000 daily streams on Nov 21. But it is also growing at 1,000-2,000 streams a day, and may be ready to explode this November 24 (like buttoning a waist shirt after dinner). , AU