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Elections are all about narrative. Before election day, a narrative is set by the national media that describes how the parties will decide to spend their cash. Media narratives and subsequent political spending have tremendous influence on who wins and who loses. In this election, Democrats are betting everything on abortion, making it the narrative-setting issue of their campaigns across the country. Democrats and the abortion industry spent $400 million dollars promoting their lies and anti-human agenda.
Still, the singular focus and unprecedented spending were not enough for the Democrats to secure a clean victory. That’s because the Democrats were spending all their time and money selling something the American people don’t want: abortion at any point in pregnancy, abortion for any reason, at taxpayer expense.
Pro-lifers had much to celebrate after the election. The strong pro-life governor, who passed key protections for pre-term births, was reelected. Pro-life Republicans would continue to control state legislatures in most states. And it is highly likely that the pro-life leaders will have control of the US House of Representatives come January, ensuring that the Biden administration’s hostile attitudes toward pro-Americans are curbed, and the administration is properly scrutinized. Can go and be held accountable. , However, there were also major setbacks on Election Day.
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Voters in five states were asked questions on abortion and pro-life, and the pro-life side lost in every state. These states – California, Vermont, Michigan, Kentucky and Montana – show the need to redouble our efforts on education and persuasion on the intrinsic value of human life. We must combat the lies and misinformation perpetrated by the pro-abortion media.
In Montana, voters were told that voting in favor of the “Born Alive Infants Protection Act” would put medical providers in prison for forcing parents to keep a sick newborn within moments of life outside the womb. permission can be obtained. It was a ridiculous lie (the provision instead assured that said newborn would not be abandoned and left to die), but a lie, told on a large scale and funded by interest groups outside the state. Done, done.
In Kentucky, voters were told that voting in favor of a pro-life measure was voting in favor of a government mandate and against liberty. These were effective messages regardless of their veracity, and if they were not countered properly, voters could believe them.
The pro-life movement failed to adequately reach enough voters during the midterms. We have inspiring, mind-changing content, and even the majority of Americans are on our side when they know the truth, but without matching and surpassing the reach and resources of the abortion industry, we can end abortion. Can’t get the votes needed to commit and build. a culture of life. The human right to life will be a winning political issue in 2024, by saturating the market with scientific truths about the humanity of an unborn child at all stages of gestation.
What the media doesn’t want to tell you is that the American people are more supportive of the pro-life movement than the abortion industry. Notably, most Americans support limits on abortion, and many hold conflicting opinions on the subject. But we do know that as voters’ understanding of human development increases, so does their opposition to abortion.
Data shows that 69% of American women [7 out of 10] believe abortion should be significantly yet legally restricted – and even among those who call themselves pro-choice (52%) a majority believe abortion should be available Should be allowed during the first three months of pregnancy, only in cases. rape, incest, or to save the life of the mother, or never allowed.” Compare these prevailing beliefs with the position of virtually all Democrat candidates and politicians in favor of abortion restrictions, and the Democratic Party’s position: All of pregnancy Abortion without restrictions during nine months, on demand and tax-funded. Pro-election strategists understand that there is a wide gap between the positions of voters and Democrat politicians, and that is why they are unable to understand the facts and reality of early human life. I do not want to talk about what abortion is.
The vast majority of Americans would rather spend taxpayer dollars supporting pregnancy centers than abortion, leading to a more family-centered culture.
Tuesday’s referendum results are a reflection of pro-life messages with more than $380 million being spent in pro-abortion ads. Notably, Democrats spent $391 million on pro-abortion advertising, compared to $11 million spent by the GOP. That’s a ratio of 35 to 1 — 35 pro-abortion dollars for every pro-life dollar.
The loudest message often wins. Sadly the supporters of abortion were more vocal because they were richer.
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The pro-life movement must maximize its resources to transform the media landscape in America. This is the biggest gain over the medium term because there is solid data that shows how persuasive and compelling pro-life messages can be. We know that over 40% of people change their views from pro to pro after seeing the right content. This includes motivational video content such as those posted on whatisabortion.com or videos such as “Baby Olivia”. Sharing the truth about the beauty of human development in the womb and the brutality of abortion procedures, these videos shape history.
We should have high hopes from this. And that should motivate us because when we look at the referendum losses, we know they were the result of the lies that the pro-abortion side has been circulating and the incredible amount of money spent promoting them. Competing to amplify our message on the pro-abortion side should motivate us. We must step up our efforts to educate the public and be competitive with the pro-abortion media. Every time the pro-abortion side spends hundreds of millions of dollars promoting their lies in advertising, the media and pro-abortion influencers, the lies resonate in our national consciousness. These lies will catch on because people are buying into them.
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The pro-life movement needs to set the narrative, so that we can win the narrative. The narrative is true that human life begins at the moment of fertilization, that abortion is a violent and immoral act of murder, and that children—regardless of their age—deserve full legal protection.
We know that when people learn the truth about abortion and life in the womb, they become pro-life. It is our strategic duty, and our moral obligation, to give every American a true choice when they go to the ballot box. Every American needs to hear a pro-life message. Our future really depends on it.
Click here to read more from Leela Rose