Unsigned and emerging artists in Africa will soon be able to compete for global distribution deals and record contracts with Sony Music Africa through a new collaboration between major labels and the companies behind the AfroChella Festival in Ghana.
Afrochela’s parent company, Culture Management Group, and media streaming service Audiomack are teaming up with Sony Music Africa to expand the “Rising Star Stage” contest, which will give first winners a chance to perform on stage at the festival was.
With Sony’s involvement, 10 award winners selected from a shortlist of 25 will be signed to distribution deals with Sony Music Africa, taking their music to the world, Sony says in a press release.
The Grand Prize winner would secure an exclusive recording deal with Sony Music Africa for the release of the single; marketing support (including a music video); Sony says that free access to AfroChella’s recording studio as well as mentorship and training from industry executives and “leading musicians and producers.” The top winner will also get an opportunity to perform live at Afrochella.
The five winners, including the Grand Prize winner, will also be able to perform on Afrochela’s Rising Star Stage alongside the headliners on the second day of the festival, 29 December.
To enter the contest, artists must upload an original song to Audiomack and create an Instagram Reel that includes an introduction about the artist, their approach to music and the music-making process, and “what they want to do to their potential audience.” What do you want to know about style”. of music,” says Soni.
“With the strong backing of Sony Music, we now have the exciting opportunity to make an artist’s dream come true by providing them with a distribution deal and sustainable resources to help jumpstart their music career.” Abdul Karim AbdullahCEO and co-founder of Afrochella said in a statement.
The “Rising Star Challenge” is now underway, and winners will be chosen during the two-day festival. Headliners Burna Boy, Stoneboy and Fireboy DML are among the headliners at the sixth edition of Afrochella, to be held on December 28 and 29 in Ghana’s capital, Accra.
Last month, the Coachella music festival sued the organizers of AfroChella, saying they infringed on Coachella’s trademarks and allegedly attempted to register the Coachella name in Ghana through the country’s intellectual property office, which was denied. was done. Goldenvoice holds the trademarks for both the words Coachella and Chella, preventing it from being added to other event titles that might confuse fans.