Twitter sales chief fired after Elon Musk begged to stay at company, report says

Twitter logo on building

Twitter’s headquarters in San Francisco, California.Tefun Koskun/Getty Images

  • The platformer reported that Robin Wheeler, Twitter’s head of advertising sales, is no longer working for the company.

  • Wheeler was fired a week after reports said Elon Musk had convinced him not to resign.

  • The move comes at a time when Twitter is dealing with mass resignations.

About a week after Elon Musk persuaded Robin Wheeler, Twitter’s head of advertising sales, not to resign, he changed his mind and fired her, Platformr reports.

sources told Casey NewtonThat Wheeler, who ran the Platformer newsletter, was fired on Friday. A source also told the insider Wheeler was fired but declined to provide additional details.

Bloomberg reported that Wheeler submitted his resignation last Thursday, along with several other senior leaders, but was persuaded to stay by the new boss. Shortly after Newton broke the news of his firing on Friday, Wheeler posted on social media what appeared to be confirmation of his departure.

Wheeler tweeted, “To the team and my customers… you were always my first and only priority.”

Wheeler did not immediately respond to Insider’s request for comment.

Since Elon Musk acquired the social media platform for $44 billion in late October, the company has made sweeping cuts to its workforce of 7,500 employees. Musk quickly began laying off after the deal was completed, keeping his promise to investors to cut staff. In the weeks that followed, more than 3,700 jobs were cut.

The New York Times reported that about 1,200 more employees resigned on Thursday. The payroll department and other financial staff departed en masse after Musk asked employees to “extremely hardcore” Twitter 2.0 for “long hours at high intensity” or leave.

Since the takeover employees have also described chaotic working conditions, including laid off employees being asked to return to the office, 84-hour weeks and some employees sleeping on the office floor. One employee was fired after a public disagreement with Musk on Twitter and contractors were informally informed that their work with the company was terminated with less than 24 hours’ notice.

One worker told Insider’s Jyoti Mann, “It may not seem like a big deal, but I don’t think it’s fair to treat employees like this.”

Representatives for Musk and Twitter did not immediately respond to Insider’s requests for comment.

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