UTA Agent Cheryl Pagliarani Executive of the Week – Billboard

In a week when everyone’s talking about touring, Post Malone has accomplished his biggest feat yet: completing his 39-date Twelve Carats Tour with four sold-out shows in Los Angeles. He has done the most in his career in the city. The run marked his return to touring, following a pandemic break, and reunited the hitmaker with a fan base that has only grown with the release of his latest album, twelve carat toothacheWhich he released this year.

In the tour’s first 33 shows as reported to Billboard Boxscore, Post moved 413,000 tickets between September 10 and November 6, bringing in $59.7 million, according to Billboard Boxscore — with the L.A. dates yet to be included in those totals. Not there. , And it helps the Post’s agent, the UTA partner Cheryl PagliaraniEarn the title of Billboard’s Executive of the Week.

Here, Pagliarani — who also boasts repeat clients like Dominic Fike, who played the Palladium this week, and Flo Milley, who wrapped up her own tour at The Roxy — talks about booking the Post Malone tour, the pandemic and The challenges caused by the return to live music, and the difference in booking a performer as their career progressed from club level to arena headliner. “We’ve seen a lot of success by never skipping a step and focusing on continuous growth with each tour,” she says.

This week, Post Malone wraps up his Twelve Carats Tour with four sold-out shows in LA, after selling 413,000 tickets over the tour’s first 33 dates. What key decisions did you make to help make this happen?

It’s always a team effort between me and their managers dre london And Austin Rosenand our tour promoters Colin Lewis, Each tour begins with mapping out the markets we want to play and then building a strategy that will cover all major cities, while also ensuring we weave in those smaller markets. are capable of doing, which we often cannot play. The Post already has such a huge fan base, but the goal is always to continue expanding and make sure we’re reaching more people each time than in the past. On the last tour, we did two nights in LA and New York and now we’re doing four. We’ve seen a lot of success by never leaving a stone unturned and focusing on continuous growth with each iteration.

This was the post’s first visit after the pandemic. How do you want to reintroduce him to the audience through this tour?

Post is an artist who needs no introduction. The tour was about reconnecting with fans after three years away from the spotlight. They really stepped up the production and put everything they had into creating not only an incredible show, but an experience that fans will remember forever. The stage is set up with two GA pits that allow fans to get right in front of the stage. Throughout the show, he’s clapping his hands, taking items from the crowd and really engaging with them like I’ve never seen an artist. When the show ends, he remains on stage for an additional 30 to 40 minutes, signing autographs and taking pictures with fans as the venue is being cleared. It’s truly amazing to see one of the biggest stars in the world show so much love for his fans and go above and beyond. I think that’s a big part of what sets him apart from other artists.

How has tourism changed since the pandemic?

Earlier there were a lot of new cycles to follow vaccination policies and COVID regulations. We are starting to see a lot of the rules that were put in place after the pandemic and travel is getting back to normal. I can’t say that there’s one thing that I can point to that has been significantly different as a result of the pandemic.

What challenges are you facing these days in routing, pricing and venue selection that may not have been there in the past?

The biggest challenge has been the available and oversaturated market. With so many artists looking to get back on the road we saw several tours during the same time period. You always want to make sure your customers are playing in the right location and we often encountered locations that weren’t available for weeks, so routing became much more challenging. We are starting to see things getting back to normal a bit but I think it will take another 12 to 24 months to really get back to normal.

For some of your other clients, how is booking an arena tour different from booking a theater or club outing these days?

The booking process is very similar but there are more intricacies working as an artist on the deal-making side moving into larger rooms. As the show grows, so does the production, the amount of crew that must be on the road, and the amount of money being paid to the artist. There are more bargaining points that need to be negotiated than at the club level. Ticketing also gets a lot more complicated at the arena level where you’re increasing rooms at different price levels than in general admission clubs. Paying attention to how tickets and fans shop is important to maximize show earnings and this needs to be done in real time. It can be very time consuming if you’re doing it right, but also greatly affects the amount of money the artist earns, and as agents it’s our job to make sure we get the right results for our clients. Get the best deal.

Leave a Comment

Your email address will not be published.

Then We Knew It Was on..” – Roman Reigns Shark Tank Keto Gummies Scam Alert? McDonald’s Halloween Buckets Could Be Back How to Watch Spacecraft Collide With Deep Space Asteroid Grand Theft Auto VI footage leaked after the hack Floyd Mayweather Jr boxer knocks out Mikuru Asakura martial artist