One of the biggest Thanksgiving Day traditions will join the world of non-fungible tokens for the second year straight. here are the details.
What happened: The Macy’s Thanksgiving Day Parade has been a staple in American history with 95 years of New York-based parades that have included balloons. This year, major sponsor Macy’s M Launching a metaverse experience based on a collection of popular non-fungible tokens and the ability to vote on a new parade balloon.
Macy’s is hosting five NFT collectibles in a contest that will see the top vote-getter secure a balloon in the 2023 Macy’s Thanksgiving Day Parade.
The retailer will also launch the Parade Metaverse experience, powered by OnCyber, available on desktop and mobile.
“The Macy’s Thanksgiving Day Parade Web3 returns to the virtual world this holiday season with a new parade experience that includes virtual galleries from five NFT projects and will give fans the power to select NFT Macy’s Parade balloons for the first time,” According to Massey K.
America’s Big Brothers will raise funds for Big Sisters through fan voting.
Parade and the Metaverse Experience begin at 9AM ET on Thursday, November 24, 2022.
The five collections showcased for the 2022 parade will be open to gallery viewing Thursday through Sunday, December 4 at 11:59 p.m. ET. Fans can vote for their favorite projects.
The five collections are Boss Beauties, Cool Cats, Gumney, Super Ducks and VFriends.
Photo courtesy of Macy’s.